Alphabetical Listings

I have an online store with about 35,000 products in my database and no matter if you are listing all products in a catagory or viewing search results - all products are displayed in alphabetical order.

My problem is that some of my products start with the word "The" or "A" as the title - so they appear in alphabetical order under the letter "T" or "A". How do I get these items to appear in alphabetical order under the second word but still retain "The" or "A" as the first word of the title?

In other words - having "The World" appear alphabetically under "W" and "A Car" appear under "C" but keeping "The" and "A" as the first words.

Any help would be greatly appreciated. I know a fair bit about ASP/mySQL programming but just can't quite figure this one out.

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