Displaying TextArea

I am trying to display data pulled from a sql db in a text area. The field in the db is of type ntext. I am printing the data using the following code.....

<TEXTAREA name="HTML" COLS=100 ROWS=21>
<%Response.Write(rsCreativeElement("ElementHTML"))%>
</TEXTAREA>

But this is printing as <Long Text>, how can I print the actual data from the db.