Duplicate SQL Records Created ?

I am trying to do a simple INSERT into SQL. I've done it tons of times before with the same code, but this time is is placing duplicate entries in the table. Any ideas why this would be happening? Here is my ASP code doing the form processing:

<%
set conn=server.createobject("adodb.connection")
conn.Open "Driver={SQL Server}; Server=SERVERNAME; Database=DATABASENAME; UID=USER; PWD=PASSWORD"
set rs = Server.CreateObject("ADODB.RecordSet")

strTitle = Replace(request.Form("title"), "'", "&#39")
strContent = Replace(request.Form("txtContent"), "'", "&#39")

strSQL = "INSERT INTO [webPages] ([created], [section], [title], [content]) Values ('" & now() & "','" & request.Form("section") & "','" & strTitle & "','" & strContent & "')"
rs.Open strSQL, conn, 3
%>