Hyper-efficient Text Importing

I am working on a project that involves importing IIS Log files into a SQL
Server database (and these logfiles are big --> Some up to 2GB in size).

Up until now I thought that DTS or the BULK INSERT command was the fastest
method out there, but still proves to be long (taking an average of 45mns to
an hour to process each log file).

Because I have to import the log files from three web heads in my cluster
(therefore 2GB log files per server times three servers), this really throws
off the concept of "real time" or near "real time" reporting.

So that begs the question. WHAT IS THE MOST EFFICIENT, AND QUICKEST
TEXT-FILE TO SQL SERVER IMPORTING TOOL, METHODOLOGY, SAMPLE CODE, WHATEVER,
OUT THERE??? Code: