Outputting Link Data Into An Updatable Form

i'm using the following code to output the contents of a database:

VALUE="<%=fldThis.Value%>"

which works fine on all of my fields expect for the first which is called "Title" this field contains HTML code so that when displayed or queried by asp it should display as a link.

However, the title field displays the data as follows inside the text box: <ahref= (then a massive gap) then after the text box I have the link title text which is just after the close tag for the link followed by the close quotation marks and close tag as follows:

text box denoted by square brackets: [<a href= blank space] link title">

I am presuming that the code isn't liking the quotation marks for the link.