Portion Of Viewable Content

I am rebuilding a site for an internet radio station. One part of the site shows a "Now Playing" element with a simple text screen that a backend ASP script has retreived from a server and parsed. However this little text feild updates every 3-4 minutes when songs end. However the only current way I know to update the string is to automatically reload the page every 3-4 minutes.

This is a real annoyance for both myself and all of the users. Is there anyway with ASP or another language to only update the text string every 3-4 minutes without having to reload the entire screen.