Asp + Quote + Dhtml

I'm trying to make a dynamic table where on the left side items are placed and on the right side the item clicked is shown. For an example look at www.uitdagen.nl uitgaan->cafes

This all works fine except when I use a ' or a newline a error is generated because in dhtml a ' is used to open and close a string. When i use a ' in the string it goes wrong because i already close the string in the string.

If already tried to use chr(39) etc. But this won't work because this still will generate a ' for the dhtml.