Insert Time Into Access DB

I tried to insert time using now() and failed,

time= date();
conn = Server.CreateObject("ADODB.Connection");
rs = Server.CreateObject("ADODB.Recordset");
conn.Open("DRIVER={Microsoft Access Driver (*.mdb)};DBQ=" +
Server.MapPath("generator.mdb") + ";");
sqlQuery = "INSERT INTO table1 ([time]) VALUES (" +
time + ")";
conn.Execute(sqlQuery);