Assign Records To Analysts

Here is my issue. I have a list of merchants (generated daily) and I
need to assign them eually to a set of analysts. Both the merchant
list and analyst list can change daily. I want to assign each merchant
with an analyst daily and need help to write out a stored procedure
for this (do not want to use VB).
Here is relevant code for the tables:
CREATE TABLE MerchList (
MerchListID int IDENTITY (1, 1) NOT NULL ,
FileDate datetime NOT NULL ,
MerchID int NOT NULL ,
AnalystID int NOT NULL ,
)

CREATE TABLE tblAnalyst (
AnalystID int IDENTITY (1, 1) NOT NULL ,
AnalystName varchar(100) NOT NULL
)

there will be about 10000 records in table MerchList and around 25
records in table tblAnalyst.

This will be used to assign work to analysts on a daily basis.

Thanks for all your help!

Vishal