Explaining Importance To End Users

Jul 17, 2007

Hello Experts at Microsoft.



I am thinking of an easy way to explain importance to Marketers without going into the math. This is what i came up with so far. Does this sound correct to you guys?



Reasoning:

IMPORTANCE = Log(Improvement)



Improvement=P(X&Y)/(P(x)*P(y))



Improvement= (Probability 2 products are sold together)/(random chance 2 products are sold together)



If the (Probability 2 products are sold together) = (random chance 2 products are sold together) then Improvement=1. The log(1) = 0



IMPORTANCE SCORE
-2 to -1 10 to 100 times less likely than random chance
-1 to 0 0 to 10 times less likely than random chance
0 to 1 0 to 10 times more likely than random chance
1 to 2 10 to 100 times more likely than random chance
2 to 3 100 to 1000 times more likely than random chance
3 to 4 1000 to 10000 times more likely than random chance
4 to 5 10000 to 100000 times more likely than random chance
5 to 6 100000 to 1000000 times more likely than random chance
6 to 7 1000000 to 10000000 times more likely than random chance

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From

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(SELECT (SELECT 888 AS [Product ID]) AS [Order Line]) AS t



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// This file is generated by the description file processor.
// Please do not edit.

#defineBUFMGR_OBJECT0
#define BUF_RESERVED_PAGE_COUNT2
#define BUF_CHECKPOINT_WRITES4
#define BUF_AWE_LOOKUP_MAPS6
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#define BUF_STOLEN_PAGE_COUNT32
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#define GO_LOGINS56
#define GO_LOGOUTS58
#define GO_USER_CONNECTIONS60
#defineLOCKS_OBJECT62
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#define AM_WORKTABLES_CREATED140
#define AM_GHOSTED_SKIPS142
#define AM_FULL_SCAN144
#define AM_PAGES_ALLOCATED146
#define AM_PAGE_SPLITS148
#define AM_SINGLE_PAGE_ALLOCS150
#define AM_EXTENTS_DEALLOCATED152
#define AM_PROBE_SCAN154
#define AM_FREESPACE_PAGES156
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#define AM_LOCKESCALATIONS160
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#define SQL_AUTOPARAM_SAFE192
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#define CACHE_HIT_RATIO_BASE198
#define CACHE_OBJECT_COUNT200
#define CACHE_HIT_RATIO202
#define CACHE_PGS_IN_USE204
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#define MEMORY_MEMGRANT_MAXIMUM208
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I understand Mr. MacLennan's explanation provided at http://forums.microsoft.com/MSDN/ShowPost.aspx?PostID=282651&SiteID=1 and appreciate the time he took to explain how importance works. However, like the user with username "sang", I also ran the data in BI 2005 and got the same results listed by the aforementioned user. I did this using the following data:







donut
muffin

y
y

y
y

y
y

y
y

y
y

y
y

y
y

y
y

y
y

y
y

y
y

y
y

y
y

y
y

y
y

n
y

n
y

n
y

n
y

n
y

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