Get Minimum Start Date

I'm looking at the following Records:

cust_no item_no start_dt end_dt price
1060 2931 2011-02-06 9999-12-31 1.23
1060 2931 2011-04-18 9999-12-31 2.00

I want to be able to pull the records with the earliest date 2011-02-06 ...

There were other records with this same customer and item number. I used this script to return the two above.

select *
from price
where end_dt > getdate()

Now I need to add something so it only returns the record with the earliest date. I'm going to run this on a table that has many customer and item combinations.