Hits Table And Counter Reports

Using MSSQL (pre 2005):

I have a Link table:

int id (primary key/identity)

varchar(50) linkName

varchar(255) linkHref

//some other stuff

and my Hits table:

int id (primary key/identity)

int linkId (foreign key to Link)

datetime dateCreated

//some other stuff

Hits gets an insert whenever a link is clicked.  (All this works just fine)

I'm trying to create a report that shows each link by its name and href, a counter and the last date each link was visited.  What I currently have is an accurate listing for those that have been clicked on, but it does not show anything for links that haven't been clicked on.  Any suggestions as to how I can modify the following SQL to return "0" and "never" (or DBNULL) if no entries are found in Hits that have the same id?  Or do I have to do this in a couple queries?

SELECT COUNT(h.id) as counter, MAX(h.dateCreated) as lastVisited,

l.id as id, l.linkName as linkName, l.linkHref as linkHref

FROM Link as l INNER JOIN Hits as h ON l.id=h.moduleId

GROUP BY l.linkName, l.id, l.linkHref