How To Force The Query Engine To Use An Index With An OR Clause?

I have the following table:

Create Table Item(
I_Code NVarChar(40) Primary Key NOT NULL,
I_MatID NVarChar(40),
I_Name NVarChar(160),
I_BC nvarchar(20),
I_Company nvarchar(20),
I_CompanyFound nvarchar(20),
I_Info1 nvarchar(55),
I_Acquired nvarchar(35),
I_Info2 nvarchar(55),
I_Info3 nvarchar(55),
I_Date DateTime DEFAULT GetDate()

);

Create Index ind_Item_Name on Item(I_Name);
Create Index ind_Item_BC on Item(I_BC);
Create Index ind_Item_Company on Item(I_Company);
Create Index ind_Item_CompanyFound on Item(I_CompanyFound);
create Index ind_Item_i1 on Item(I_Company,I_CompanyFound);
create Index ind_Item_i2 on Item(I_CompanyFound,I_Company);

Now this query DOES NOT use index:
select I_Name, I_Code, I_MatID, I_BC, I_Company,I_Info1, I_Acquired, I_CompanyFound, 0 as I_Found
from Item
where (I_Company='102' or I_CompanyFound='102' )


While this one use:

select I_Name, I_Code, I_MatID, I_BC, I_Company,I_Info1, I_Acquired, I_CompanyFound, 0 as I_Found
from Item
where (I_Company='102' )
UNION
select I_Name, I_Code, I_MatID, I_BC, I_Company,I_Info1, I_Acquired, I_CompanyFound, 0 as I_Found
from Item
where (I_CompanyFound='102' )


Both return the same rows. Is this a bug? I found the following:
http://support.microsoft.com/kb/223423

Some feedback?
Thanks