Insert A Jpeg Into A Column Sql Server 2000 - Desperately Seeking Help

I'm a complete newbie. Need to insert a Company logo into a database
column to use later on in a check printing application. Read how to
insert the pointer instead of the object into the column. Below is
what I did:

SET QUOTED_IDENTIFIER OFF
GO
INSERT INTO BankInfo
(CoLogo) VALUES(0xFFFFFFFF)

***Then I did this****

DECLARE @Pointer_Value varbinary(16)
Select @Pointer_Value = TEXTPTR(CoLogo)
FROM BankInfo
WHERE CMCo = '91'
WRITETEXT BankInfo.CoLogo @Pointer_Value
"\192.31.82.77DataCheckImagesWyattLogo.jpg"

****This was straight out of a book and it seemed to work it gave me a
message that it was successful and when I view the data in the column
I can see the pointer
0x453A5C436865636B496D616765735C57796174744C6F676F 2E6A7067*****

But when I try to use the column in either Crytal Report or an Access
Report the Bank Logo does not show up. I also placed the logo on my C
drive and tried pointing to it there with "C:WyattLogo.jpg" with no
success.

It can't be this difficult to get a Company logo into a column. I
desperately need assistance. Remember I am the ultimate newbie. I
looked at my first sql database last week. Thanks in advance for any
help, it is appreciated.