Problem 1/2 DataBind, 1/2 T-SQL -- So Confusing

Hey everyone,

I've got a problem and I can't tell if it's in the stored procedure I'm calling, or it's with the Binding it to the datalist.

The error is Syntax error converting datetime from character string.


The code it crashes on is:

Line 100: //Bind data

Line 101: dg_details.DataSource = reader;

Line 102: dg_details.DataBind();

Line 103: dg_details.Visible = true;


and my store procedure I'm calling is:
 ALTER PROCEDURE coglej.GetEventsForDate
@eventdate datetime,
@eventowner varchar (50)

AS

IF DATEDIFF(ww,GetDate(),@eventdate ) > 2
BEGIN
PRINT 'Getting EB event price.'
SELECT dbo.events.event_date, dbo.locations.city, dbo.locations.state, dbo.locations.name, dbo.locations.address1, dbo.locations.address2, dbo.locations.zip,
dbo.skus.sku_id, dbo.skus.event_type, dbo.skus.price, dbo.skus.slots_available
FROM dbo.events INNER JOIN
dbo.locations ON dbo.events.location_id = dbo.locations.location_id INNER JOIN
dbo.skus ON dbo.events.sku_id = dbo.skus.sku_id
WHERE (dbo.events.event_date = CONVERT(datetime, '@eventdate')) AND (dbo.skus.owner = @eventowner) AND (dbo.skus.price_type = 'Early')

END
ELSE
BEGIN
PRINT 'Getting regular event price.'
SELECT dbo.events.event_date, dbo.locations.city, dbo.locations.state, dbo.locations.name, dbo.locations.address1, dbo.locations.address2, dbo.locations.zip,
dbo.skus.sku_id, dbo.skus.event_type, dbo.skus.price, dbo.skus.slots_available
FROM dbo.events INNER JOIN
dbo.locations ON dbo.events.location_id = dbo.locations.location_id INNER JOIN
dbo.skus ON dbo.events.sku_id = dbo.skus.sku_id
WHERE (dbo.events.event_date = CONVERT(datetime, '@eventdate')) AND (dbo.skus.owner = '@eventowner') AND (dbo.skus.price_type = 'Regular')

ENDWhat's cause the crash are the quotes around @eventdate.  However, without them, it doesn't return all the rows (if any) and if I have them in, I get this error.  The odd thing is that when I copy and paste one of the SELECT statements into the VWD sql window and replace the variables with the same values I'm using at runtime, everything runs fine.

Anyone have any ideas?

Thanks in advance,
--Joel