Problem Making Sql Database Connection In Deployed Site

VWD 2005 Express. Visual Basic.  Sql Server 2005.  I am trying to establish a connection to a SQL database.  The connection (and all other database reads and writes) work fine in debug and in "view in browser" from VWD.  I am running the VWD on the same server that hosts the site.  When on my server (Windows 2003 Server) under IIS, the connection attempt times out.

Below is the code that is failing (only on the server when deployed):

Private Shared Sub OpenConn(ByVal cmd As SqlCommand, ByVal Success As Boolean)

Dim conn As New SqlConnection(System.Configuration.ConfigurationManager.ConnectionStrings("GoodNews_IntranetConnectionString").ToString)

'The connection string resolves to ("Data Source=HQSERVERHQSERVER;Initial Catalog=GoodNews_Intranet;Integrated Security=True"

Try

conn.Open()

cmd.Connection = conn

Success = TrueCatch ex As Exception

Success = False

End Try

End Sub