Problems Creating Format File.

sql2k sp4

Howdy all. I havent used format files inside BCP in several years and am having trouble creating one now.

declare @exec varchar(1026)
set @exec = 'bcp faa_ivr.dbo.primary_informant format -SboxNameinstanceName -c -T -f\destinationFAAIVRprimary_informant_format.txt '
exec master..xp_cmdshell @exec

output
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
SQLState = 08001, NativeError = 17
Error = [Microsoft][ODBC SQL Server Driver][Shared Memory]SQL Server does not exist or access denied.
SQLState = 01000, NativeError = 2
Warning = [Microsoft][ODBC SQL Server Driver][Shared Memory]ConnectionOpen (Connect()).
NULL

(5 row(s) affected)


I've tried brackets ([])around the box/ instance name. I've tried using the FQDN. I tried the SA account instead of WINNT authentication. All ideas are appreciated.