Profile, SQLDataSource And GridView

Hello.
When I create a user at the ASP.NET database, I need to insert more fields than the defaults, and I do it like this:


        Dim customProfile As ProfileCommon = ProfileCommon.Create(CreateUserWizard1.UserName, True)
      
       
customProfile.telephone =
(CType(CreateUserWizard1.CreateUserStep.ContentTemplateContainer.FindControl("TelephoneText"),
TextBox)).Text
(telephone example)


Those data are inserted at the DB at the aspnet_Profile table, in the fields PropertyNames & PropertyValuesString, but they are saved together (see image above)





I want to separate those properties in the GridView as long as each property appears in a column, is it possible?
Thank you very much, i'm expecting your answers.