Return Only One Message From Stored Procedure...

I have a stored procedure which checks to see if a user's email address exists before it inserts a new record. If it does it should return a message that notifies the user they are already subscribed. If they are not a different message should be returned stating that a new subscription has been created. This procedure works and is shown below.

The problem I am having is with the first SELECT statement. How can I get the procedure to show just one message and not the results from the first SELECT statement too?



CREATE PROCEDURE sp_InsertSubscription
@SubscriberFirstName VARCHAR(50),
@SubscriberLastName VARCHAR(50),
@SubscriberEmailAddress VARCHAR(50),
@SubscriberZipCode INT,
@IsActive BIT,
@SubscriberOptIn BIT,
@AdditionalOffersOptIn BIT,
@Msg VARCHAR(50) OUTPUT

AS
BEGIN
SET NOCOUNT ON;

-- Check to see if email address exists first
SELECT @@ROWCOUNT FROM Subscriber WHERE SubscriberEmailAddress = @SubscriberEmailAddress

IF @@ROWCOUNT > 0
BEGIN
SET @Msg = 'This email address is already subscribed'
SELECT @Msg AS 'User'
RETURN
END

-- Insert statements for procedure here
INSERT INTO Subscriber (SubscriberFirstName,
SubscriberLastName,
SubscriberEmailAddress,
SubscriberZipCode,
IsActive,
SubscriberOptIn,
AdditionalOffersOptIn,
SubscriberSignUpDate)

VALUES (@SubscriberFirstName,
@SubscriberLastName,
@SubscriberEmailAddress,
@SubscriberZipCode,
@IsActive,
@SubscriberOptIn,
@AdditionalOffersOptIn,
GETDATE())


IF @@ROWCOUNT > 0
BEGIN
SET @Msg = 'New user subscription created'
END

SELECT @Msg AS 'User'
END
GO




If the user's email address does not exist I get

(No column name)

User
New user subscription created

If the user's email address does exist I get

(No column name)
0

User
This email address is already subscribed

I would like for the (No column name) to go away - I know this is coming from the first SELECT statement. How do I suppress that statement from being output, yet still get the @@ROWCOUNT variable set?