Returning A Set Of Randomly Selected Rows?

Say you have a table that contains 1000 rows, you create a simple select statement with a where clause that returns 100 or so of those rows. Easy enough.

Now, let's say that you wish to modify that select so that out of the 100 rows that match the where clause criteria, you only wish to return 10 rows randomly (i.e., you could run this query multiple times and get different results). How exactly would you go about doing this, efficiently?

I've thought about creating a stored procedure that will query the initial 100 rows into a temp table with an additional column (to number the rows from 1 to 100). Then setting up a loop (10 iterations) that will then generate a random number from 1 to 100 and select that row number into another temp table. At the end of the loop I'll have my table of randomly selected records. I am sure there is probably a better way to do this...

~Mike