Rolling Back Inserts

I want to insure that each of my insert statements in a stored proc are rolled back if any of the inserts fail. I already have the below statement with error handling but is this correct? It seems to me that all the steps should be made part of an entire transaction so if one part fails then it all fails. Can someone help me w/ the syntax of this??

CREATE PROCEDURE Addrecords AS

--USERS
INSERT INTO [Production].[dbo].[USERS]([LastName], [UserName], [EmailAddress], [Address1], [WorkPhone], [Company], [CompanyWebsite], [pword], [IsAdmin], [IsRestricted],[AdvertiserAccountID])
SELECT dbo.fn_ReplaceTags (convert (varchar (8000),Advertisername)), [AdvertiserEmail], [AdvertiserEmail],[AdvertiserAddress], [AdvertiserPhone], [AdvertiserCompany], [AdvertiserURL], [AccountNumber],'3',0, [AccountNumber]
FROM production
WHERE not exists (select * from users Where users.Username = temp.AdvertiserEmail)
AND validAD=1
IF @@ERROR <> 0
BEGIN
ROLLBACK TRAN
RETURN
END


--PROPERTY
INSERT INTO [Production].[dbo].[Property]([ListDate],[CommunityName],[TowerName],[PhaseName],[Unit], [Address1], [City], [State], [Zip],[IsActive],[AdPrintId])
SELECT [FirstInsertDate],[PropertyBuilding],[PropertyStreetAddress],PropertyCity + ' ' + PropertyState + ' ' + PropertyZipCode as PhaseName,[PropertyUnitNumber],[PropertyStreetAddress],[PropertyCity], [PropertyState], [PropertyZipCode],'0',[AdPrintId]
FROM [Production].[dbo].[Temp]
WHERE AdvertiserEmail IS NOT NULL
AND validAD=1
IF @@ERROR <> 0
BEGIN
ROLLBACK TRAN
RETURN
END