SQL Server 2012 :: STUFF Function With HTML Tag

I have the following query that supposes to merge multiple result in a single one and put it into a temporary table:

SELECT DISTINCT [AlphaExtension],
STUFF((SELECT A.[NoteText] + '< BR />' FROM #temp A
WHERE A.[AlphaExtension]=B.[AlphaExtension]
FOR XML PATH('')),1,1,'') As [NoteText]
FROM #temp B
GROUP BY [AlphaExtension], [NoteText]

It is working fine unless by a simple detail. If you look at the second line of the query you will see that I am stuffing together a < BR /> tag (break line) because the contents of the field is going to be spitted directly to the screen and I want that the multiple results be displayed in different lines.

OK, the issue is that it is stuffing & lt ; BR / & gt ; instead < BR /> and therefore the browser is displaying the tag instead to break a line.