Why Isn't The SQL Database Being Connected?

if not Page.IsPostBack then
            Dim strConn As String = "server=(local);database=NORTHWND"
    Dim sql as string = "Select EmployeeID, FirstName, LastName from Employees"
    Dim conn as New SQLConnection(strConn)
            Dim Cmd As New SqlCommand(sql, conn)
            Dim objDR As SqlDataReader
            conn.Open()'This is where it has an error and says-- An error has occurred while establishing a connection to the server.  When connecting to SQL Server 2005, this failure may be caused by the fact that under the default settings SQL Server does not allow remote connections.

The NORTHWND database is set up in the web.config file

Thanks!

 Jon