Dynamic Sql Syntax Check

CREATE TABLE #XYZ(
NTUser varchar(20),
FullNTName varchar(50),
FirstName varchar(20),
MiddleName varchar(20),
LastName varchar(40),
Rolename varchar(30))

DECLARE @NAME AS varchar(1000)
DECLARE @ADDRESS AS varchar(1000)
Declare CUR_C Cursor
For
Select Rolename
From DCJ_SecurityRole
Open CUR_C
Fetch Next From CUR_C
into @NAME
While @@fetch_status =0
Begin
IF @NAME not in('All','PUBLIC')
Begin
SET @ADDRESS = 'cn='+'''' + @NAME +''''+',OU=Groups, OU=AJP,DC=XYZ,DC=com'
INSERT INTO #UserDetail
EXEC ('
SELECT SAMAccountName as NTUSER,name as FULLNTNAME,givenname as FIRSTNAME,
initials as MIDDLENAME,sn as LASTNAME,''' + @NAME + ''' as Rolename FROM OPENQUERY
(ADSI, ''SELECT sAMAccountName,name,givenname,initials,sn FROM
''''LDAP://DC=XYZ,DC=com''''
WHERE
MemberOf=''''' + @ADDRESS +''''' '')
')
END
Fetch Next From CUR_C
into @NAME
END
CLOSE CUR_C
DEALLOCATE CUR_C

When I executes this code I am getting some syntax error like
Msg 102, Level 15, State 1, Line 8
Incorrect syntax near 'DCJAppDev'.where APJPRD is one of the role,
Can anyone suggest what dynamic sql part has error??