Error With Names Like Georgia's Way While Inserting Into A Database

Hello All,
i am trying to insert some values into a table in sql database. i keep getting error saying incorrect syntax near 'S'. i fired up my debugger and found that one of the row contains name like Georgia's way. i am getting error at the "S" in georgia's way. how can i fix that. here is my code for inserting the values in to the table
 SqlConnection mysqlcon = new SqlConnection(ConfigurationManager.ConnectionStrings["ImportexcelConnectionString"].ConnectionString);
mysqlcon.Open();
foreach (DataRow dr1 in objDataSet.Tables[0].Rows)
{
String sqlinsert = String.Format("insert into Det values('{0}','{1}','{2}','{3}','{4}','{5}','{6}',{7},{8},'{9}','{10}','{11}','{12}')"
, dr1[0].ToString()
, dr1[1].ToString()
, dr1[2].ToString()
, dr1[3].ToString() -- this is the column where georgia's way is
, dr1[4].ToString()
, dr1[5].ToString()
, dr1[6].ToString()
, Convert.ToDecimal(dr1[7].ToString())
, Convert.ToDecimal(dr1[8].ToString())
, dr1[9].ToString()
, dr1[10].ToString()
, dr1[11].ToString()
, dr1[12].ToString());

new SqlCommand(sqlinsert, mysqlcon).ExecuteNonQuery();
LabelImport.Text = " Row Inserted";
}
mysqlcon.Close();
  can some please help me out.
Thanks a lot