Get A Return Value From An Insert Without Using A Stored Proc.

hi all,
lets say i have this insert command being executed from C# to a SQL Db. //store transaction log
SqlCommand cmdStoreTrans = new SqlCommand("INSERT into Transactions(ImportID,ProfileID,RowID) values (@ImportID,@ProfileID,@RowID);",conn);
cmdStoreTrans.Parameters.Add("@ImportID",importId);
cmdStoreTrans.Parameters.Add("@ProfileID",profileId);
cmdStoreTrans.Parameters.Add("@RowID",i);
try
{
conn.Open();
cmdStoreTrans.ExecuteNonQuery();
conn.Close();
}
catch(SqlException ex)
{
throw(ex);
}
I need the new Identity number of that record added.  how can i get that within THIS Sqlcommand.  Currently im closing the connection, creating a new command with 'SELECT MAX(id) from transactions" and getting the value that way, im sure there is a easier way keeping it all within one command object? someone mentioned using something liek @@Identity
 any help appreciated
TIA, mcm