Manually Add Items To Start Menu Metro Screen

Everything is accessible through the "all apps" section, but I'm adding important items onto the metro screen, and while I'm currently doing this by dragging-and-dropping I'm hoping there is another way (as I will not be able to do this with apps running under Symantec Workspace Virtualization unless I do global captures. If you are not familiar with this product, don't worry about it, you don't need to be to answer my question.). Perhaps adding items can be accomplished by placing shortcuts in some special folder somewhere, or editing some file? an alternative way to drag-and-dropping items onto the metro screen.